The decline of the genre happened when the larger labels decided to cash in on New Beat and make some money.

A genre which was properly started in 1987 was by 1990 collapsing. Many citing the commercial new beat version of Rocco Granata's "marina" as being the defining moment when the scene was all but over and the energy lost.

That said some spectacular hits did emerge from the genre non bigger than Technotronic's "pump up the jam" written by Jo Bogaert. The orginal version had no vocals but was heavily infuenced by the New Beat sound and was mostly ignored. With the famously added vocal the remix version ended up in the top reaches of the USA and British charts and made its now reclusive creator from Aalst a millionaire.

New Beat began to fracture into sub genres of its own, there was 'Hard Beat', where the sound was harder and dirtier typified by the early work of Lords Of Acid, Miss Nicky Trax and Zsa Zsa Laboum.

'Acid Beat' was another genre which was born, the sound was again dirty, the acid was usually sampled TB-303 basslines with overlayed sex and film samples.

>>>>>