V/Vm - music and the internet (April, 2008)

V/Vm and Jimmy Tarbuck

In the late 1990's thanks to Brainwashed i was able to upload MP3s here at this website for free download and distribution. The future at this point promised to be a golden one for independent labels as the industry struggled to come to terms with the emerging technology and its impact on audio distribution.

As time progressed more and more has been uploaded around here but during all of this time V/Vm has refused to sign up with any MP3 providing service. The offers have come in from iTunes and a ton of other providers of content but if the label signs up with these to me it's like getting into bed with the people i was so strongly oposed to when the label started, the industry itself.

The internet should be a level playing field for all, but services like iTunes are heavily weighted in favour of the big names, interesting stuff is lost amidst a sea of blandness as the industry has always been big on selling bland formats, ideas and music. MySpace is another mute point. Rupert Murdoch's teams trying to predict trends on the back of everyone else providing them information, likes and dislikes, people and sadly musicians lap this up.

Sure i could maybe make a little cash by licensing audio to these services but feel i gain more by being independent from all these services. I reluctanly signed upto myspace, not because i would gain any advantage on there but because people were setting up fake V/Vm accounts on there and maybe they would get a benifit from this i don't know, plus i didn't want people befriending fake V/Vm related accounts on there.

As long as i am able i will give music away here at the website without restriction, as the days pass though i am more keen to become invisible once again, i refuse to play live right now and emailout sporadically. There will i fear come a tipping point when all you will see here will be a blank screen, with no links, no audio and no online representation. Luckily for now i am able to deal direct with everybody who passes through here and provide more new music than ever via Vukzid.

I sometimes wish more labels would remain independent from these services to show it is possible to survive without sleeping with the corporate devil which is the music industry.